As Consumers Spend More Time Online and Have More Technological

question 91

Multiple Choice

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers will most likely

• A)invest in flashier television advertisements to attract attention to themselves.
• B)lobby for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anticompetitive.
• C)block out any mention of brand names during regular programming.
• D)buy more air time in an attempt to crowd out their competitors' advertisements.
• E)shift dollars from traditional display advertising to sites like Facebook that can deliver huge audiences.

Comprehend the relationship between eyewitness confidence and eyewitness accuracy.

Recognize common errors in recalling stories and events due to schemas and memory biases.

Understand the phenomena of familiarity, source confusion, and their roles in memory errors.

Evaluate the reliability of eyewitness testimony, especially under conditions like hypnosis.

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Definitions:

Carpal Tunnel

A narrow passageway in the wrist bounded by bones and a ligament, which can be compressed in carpal tunnel syndrome, affecting nerve function.

Median

A statistical measure representing the middle value in a data set, where half the numbers are greater and half are less.

Ulnar

Pertaining to the ulna, one of the two long bones in the forearm, or relating to structures adjacent to it.

Median

refers to the middle value in a set of data when arranged in ascending or descending order, or a dividing line or plane in the body.