The 4Ps That Make Up the Marketing Mix Are

question 92

Multiple Choice

The 4Ps that make up the marketing mix are

• A)product, price, promotion, and perception.
• B)product, price, place, and promotion.
• C)promotion, place, profit, and preference.
• D)production, promotion, profit, and participation.
• E)perception, preference, participation, and payment.

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Definitions:

Operating Income

Revenue from a company’s core business operations, excluding deductions of expenses like cost of goods sold, salaries, and other operating expenses.

Market and Book Values

Market value is the current price at which an asset or company can be bought or sold, while book value is the value of an asset according to its balance sheet account balance.

Common Equity

The amount of ownership in a corporation that is held by common shareholders, represented by common stock and retained earnings.

Stock Outstanding

The total shares of a corporation that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares.