A Firm That Uses CRM Data to Generate Coupons for Customers

question 110

Multiple Choice

A firm that uses CRM data to generate coupons for customers based on their past purchases is using the CRM data to

• A)tailor customer promotions.
• B)reduce order cycle time.
• C)reduce cognitive dissonance.
• D)build customer equity.
• E)understand how customers interact.

---

Definitions:

Social Domain View

A theoretical framework that categorizes moral, social-conventional, and personal reasoning into distinct domains of social knowledge.

Moral Transgressions

Actions or behaviors that violate ethical, moral, or social norms, often resulting in disapproval or punishment.

Moral Development

The process by which individuals develop understandings of what is right and wrong, influencing their behavior and social interactions.

Subjective Sense

An individual's personal perspective or interpretation of experiences, feelings, or beliefs.