Build-A-Bear Is Tracking Its Customer Data to Determine the Last

question 89

Short Answer

Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent spent on the child on each visit. Basically, Build-A-Bear is trying to determine the potential future profits so that they can target parents for their marketing efforts. What analysis tool is Build-A-Bear using?
A)recency-frequency-monetary analysis
B)profit modeling
C)customer segmentation analysis
D)demographic value analysis
E)lifetime value analysis

• A)recency-frequency-monetary analysis
• B)profit modeling
• C)customer segmentation analysis
• D)demographic value analysis
• E)lifetime value analysis

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Definitions:

Experimental Outcomes

Refers to the various results that could potentially occur as a result of a scientific experiment.

Steps

Sequential actions or procedures followed to accomplish a particular goal, often laid out in a process or algorithm.

Possible Outcomes

In statistics and probability, these are the different results that can arise from a particular experiment or event.

Soccer Team

A group of players who play together in the sport of soccer, competing against other teams.