In the Absence of a Promotional Message, Marketers Can Use

question 96

Short Answer

In the absence of a promotional message, marketers can use a product's ________ to promote the product and help it stand out among the vast array of product choices faced by consumers.

---

Definitions:

Grapevine

Internal information channel that transmits information from unofficial sources.

Informal Communication Channel

Messages outside formally authorized channels within an organization’s hierarchy.

Stock Options Plan

A benefit plan that gives employees the option to buy company shares at a future date at a predetermined price.

Company Stock

Shares of ownership in a corporation, representing a claim on the company's assets and earnings.