An Online Marketing Technique That Encourages Customer Engagement with a Product

question 106

Multiple Choice

An online marketing technique that encourages customer engagement with a product or service through the use of typical game playing elements is called

• A)journey mapping.
• B)gamification.
• C)geofencing.
• D)experiential retail.
• E)augmented reality.

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Definitions:

Utility Function

A utility function is a mathematical representation of a consumer's preference, showing the level of satisfaction or utility derived from different combinations of goods and services.

Television Watching

The activity of viewing content on a television set, often analyzed for its impact on consumer behavior and preferences.

Same Tastes

A theoretical condition where all consumers have identical preferences, simplifying analysis of market behavior and product demand.

Pay Schedule

A structured timeline for payment to employees that includes frequency and amount.