Figure 17-4 -According to Figure 17-4 Above, B Is the Performance Measure

question 2

Multiple Choice

Figure 17-4
-According to Figure 17-4 above, B is the performance measure referred to as

• A) cost per click.
• B) click through rate.
• C) cost per action.
• D) conversion rate.
• E) cost per thousand.

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Definitions:

NLRB

The National Labor Relations Board, a US government agency responsible for enforcing US labor law in relation to collective bargaining and unfair labor practices.

Bylaws

Rules that guide a corporation’s day-to-day internal affairs. Also known as regulations.

Secondary Boycott

Conspiracy in which a union places pressure on a neutral customer or supplier with whom the union has no dispute in order to cause the neutral entity to cease doing business with the employer with whom the union has a dispute.

National Emergency Strike

A work stoppage, sanctioned or enacted, during a declared national emergency to press for demands or protest issues.