An Active Consumer Who Is "Delighted" with a Brand and Its

question 8

Multiple Choice

An active consumer who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand is referred to as

• A) an expert.
• B) a follower.
• C) an end receiver.
• D) a traditional consumer.
• E) an evangelist.

---

Definitions:

Teaching for Critical Thinking

An educational approach aimed at developing students' ability to analyze, evaluate, and synthesize information critically.

Unsettling Ideas

Concepts or thoughts that cause discomfort, disturbance, or challenge existing beliefs.

Critical Thinking

A method of reasoned inquiry that involves assessing evidence and arguments to make a rational judgment.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, characterized by open-mindedness and a questioning attitude.