Within the Context of Social Media, an "Evangelist" Is an Online

question 43

Multiple Choice

Within the context of social media, an "evangelist" is an online user who

• A) who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand.
• B) tries to promote an anticonsumerism agenda to other online users, hindering the effectiveness of online advertisements.
• C) is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D) is indifferent or neutral to advertisements on social networks.
• E) is an advocate who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

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Definitions:

Psychological Tests

Standardized measures designed to assess various aspects of a person's mental abilities, behaviors, or personality.

Standardized Measurement

A measurement process that is consistent and uniform, allowing for comparisons across different times or groups.

Characteristic Behavior

Actions or reactions that are typical or expected of a person, group, or system in particular situations.

Collectivist Cultures

Societies where people are integrated into strong, cohesive in-groups, often extended families, which ensure protection in exchange for loyalty.