Cost Per Action Refers to

question 5

Multiple Choice

Cost per action refers to

• A) a fixed amount of money paid to the site for every time a visitor clicks on the ad.
• B) a fixed amount of money paid to the site for placement of the ad.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed percentage the site gets paid for placing the ad.
• E) a fixed discount given to a visitor for clicking on the ad.

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Definitions:

Social Contract Theory

A theory in political philosophy that posits the legitimacy of the authority of the state over the individual is grounded in a hypothetical contract between them.

Wason Selection Task

A logical puzzle used as a test in psychology to study conditional reasoning and confirmation bias.

Syllogistic Reasoning

A form of logical reasoning that uses deductive reasoning to arrive at a conclusion based on two or more propositions that are asserted or assumed to be true.

Desirability

The quality of being wanted or wished for due to appealing attributes or qualities.