In Terms of Performance Measures Important to Marketing Managers, Unique

question 1

Multiple Choice

In terms of performance measures important to marketing managers, unique visitors are

• A) the total number of pages fans visit on any of a brand's social media sites in a given time period.
• B) the total number of Facebook page views in one day.
• C) the total number of product website views on YouTube.
• D) visitors who post unique comments on a product's Facebook page.
• E) the total number of different visitors to a Facebook page in a given time period.

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Definitions:

Dissonance

A state of conflict or inconsistency between one's beliefs, actions, or attitudes.

Decision

The act of making a choice or coming to a conclusion after considering all relevant information.

Products

Items or services produced for sale or use, often designed to meet consumer needs or wants.

SELL Sequence

A sales strategy that involves showcasing the product or service, explaining the benefits, leading into the advantages, and locking in the sale.