As a Performance Measure for Social Networks, the Interaction Rate

question 101

Multiple Choice

As a performance measure for social networks, the interaction rate is

• A) the total number of people who are fans of the post divided by the total number of people in the target demographic.
• B) the number of people who "like" a post.
• C) the number of people who read a post on a page divided by the total number of people seeing the post.
• D) the number of people who connect with a post divided by the total number of people seeing the post.
• E) the number of people who visit the product website and click on at least one link.

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Definitions:

Fixed Manufacturing Cost

Overheads that do not change with the level of manufacturing output, including salaries of permanent staff and rent.

Annual Impact

The effect or influence that something has over the course of a year, often used in the context of financial, environmental, or social effects.

Net Operating Income

The total profit of a business after subtracting operating expenses but before deducting taxes and interest.

Future Costs

Costs that are expected to be incurred in upcoming periods.