As a Performance Measure for Social Networks, the Click-Through Rate

question 44

Multiple Choice

As a performance measure for social networks, the click-through rate is

• A) the percentage of recipients who have clicked on a link on the page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand's Facebook page and have become Facebook fans.
• E) the total number of people who have purchased the product online divided by the number of people viewing the page.

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Definitions:

Autonomic Nervous System

The part of the nervous system that controls involuntary actions of the body, such as heart rate, digestion, and respiratory rate.

Relay Station

A site or mechanism in the body or in a communication system for passing signals or messages from one part or member to another.

Thalamus

A structure in the brain that acts as a relay station, directing sensory signals to the appropriate areas in the cortex.

Brainstem

The lower part of the brain that connects the cerebrum with the spinal cord and controls vital functions such as heart rate, breathing, and blood pressure.