Nabisco Used a Free-Standing Rack in the Shape of a Bus

question 129

Multiple Choice

Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample
• B) free-standing insert
• C) point-of-purchase display
• D) premium
• E) deal

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Definitions:

Economic Activity

Economic activity encompasses all actions that involve the production, distribution, and consumption of goods and services in an economy.

Depreciation

The value of capital stock used up to produce GDP or that becomes obsolete during the year

Worn-Out Capital

Assets that have reached the end of their useful life in production processes, often leading to decreased efficiency and increased maintenance costs.

National Income Accounting

A statistical approach that measures the overall economic activity and income of a country.