The Beef Council Promoted a Series of Ads in Which

question 215

Multiple Choice

The Beef Council promoted a series of ads in which the tagline was "Beef-it's what's for dinner." The purpose of these ads was to encourage the audience to eat more beef. This type of ad is

• A) a reminder institutional ad.
• B) a pioneering institutional ad.
• C) a product institutional ad.
• D) a competitive institutional ad.
• E) an advocacy ad.

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Definitions:

ECG Electrodes

Small, adhesive patches used during an electrocardiogram to detect and record the electrical activity of the heart.

Chest Wall

The structure consisting of the ribs, sternum, and spine that surrounds and protects the thoracic cavity and its contents.

Breast Tissue

Specialized tissue in the breast that includes glands for milk production and the fat surrounding these glands.

ECG Electrodes

Small, adhesive sensors placed on the skin to record electrical activity of the heart during an Electrocardiogram (ECG) test.