Most Advertising Messages Are Made Up of Two Elements, Which

question 113

Multiple Choice

Most advertising messages are made up of two elements, which are

• A) rhetorical and persuasive.
• B) informational and persuasive.
• C) functional and creative.
• D) functional and persuasive.
• E) informational and rhetorical.

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Definitions:

Equilibrium Quantity

The amount of products or services available and sought after at the equilibrium price, where the supply meets the demand.

Price Floor

A government or regulatory-imposed minimum price for goods or services, intended to prevent prices from dropping too low.

Shortage

A circumstance in which the market desire for a service or product is greater than the supply.

Surplus

The situation in which the quantity supplied of a product exceeds the quantity demanded, often leading to price decreases.