Advertising Agencies That Specialize in One Aspect of the Advertising

question 225

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies) , or providing Internet services (Internet agencies) , are referred to as

• A) full-service agencies.
• B) in-house agencies.
• C) modified-service agencies.
• D) functional agencies.
• E) limited-service agencies.

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Definitions:

Happiness

A state of well-being and contentment characterized by positive emotions and life satisfaction.

Fredrickson

Refers to Barbara Fredrickson, a psychologist known for her "broaden-and-build" theory of positive emotions.

Eliciting

Provoking or inducing a response, reaction, or answer through specific actions or questions.

Activity List

A detailed inventory or enumeration of tasks, actions, or engagements that an individual plans to undertake or has completed.