Which of the Following Is an Important Guideline When Using

question 157

Multiple Choice

Which of the following is an important guideline when using a fear appeal?

• A)Make sure the advertisement is still appropriate for viewing by children.
• B)Make the appeal so strong that it appears humorous.
• C)Don't make the appeal so strong that consumers will want to tune out the advertisement.
• D)Avoid any reference to death or dying.
• E)Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Average Variable Costs

The total variable costs of production divided by the number of units produced, highlighting how variable costs change with output levels.

Average Total Costs

The total cost of production divided by the total quantity produced, representing the average cost per unit.

Total Fixed Costs

The sum of all costs associated with the production of goods or services that do not change with the level of output, such as rent, salaries, and equipment maintenance.