A Potential Problem with Using Sex Appeals in Advertising Is

question 169

Multiple Choice

A potential problem with using sex appeals in advertising is that

• A) what men find sexy, most women do not, and vice versa.
• B) dds using sex appeal do not attract as much attention as those using other appeals.
• C) sex in advertising typically appeals to only younger audiences.
• D) an ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
• E) sex in advertising alienates too large a segment of typical audiences.

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Definitions:

Five-factor Model

A comprehensive model that classifies human personality traits into five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Open to Experience

Refers to a dimension of personality that characterizes individuals who are intellectually curious, open to emotion, interested in art, and willing to explore new experiences.

Neurotic

Relating to, suffering from, or characteristic of neurosis, which involves emotional distress but not major disturbances in thought or behavior.

Neuroticism

A personality trait characterized by a tendency towards anxiety, moodiness, worry, and other emotional states.