While Many Commercials That Use Humorous Appeals Gain the Attention

question 144

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience, they

• A) rely on celebrities so they are very expensive.
• B) contain no information to help consumers.
• C) rarely appeal to women.
• D) wear out quickly, losing the interest of consumers.
• E) don't appeal to the Generation X cohort.

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Definitions:

Subliminal Movements

Movements that occur below the threshold of conscious awareness, often too minor or rapid to be noticed.

Larynx

The larynx, commonly known as the voice box, is an organ in the upper airway involved in breathing, producing sound, and protecting the trachea against food aspiration.

Psyche

Synonym for mind; an entity once proposed to be the source of human behavior.

Behavior

The actions or reactions of an organism, often in response to external stimuli.