In the Hierarchy of Effects, an Increase in the Consumer's

question 304

Multiple Choice

In the hierarchy of effects, an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the ________ stage.

• A) adoption
• B) exploration
• C) awareness
• D) interest
• E) trial

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Definitions:

Semantic Network

A knowledge representation framework that depicts how concepts are related to one another and organized into categories.

Schema

A cognitive framework or concept that helps organize and interpret information from the world around us, allowing for understanding and prediction of experiences.

Clustering

A technique used in various fields such as statistics, machine learning, and data mining to group objects based on their similarities.

Schemata

Mental structures that represent generalized ideas or concepts that are used to organize and interpret information.