Suppose the Following Information: the Cost of a Full-Page Color

question 32

Multiple Choice

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the lowest CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Peptide

Short chain of amino acids linked by peptide bonds.

Protein

Large biomolecules composed of one or more long chains of amino acid residues, crucial for the structure, function, and regulation of the body's cells, tissues, and organs.

Amino Acids

Organic compounds that serve as the building blocks of proteins, containing both an amino group and a carboxyl group.