Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Perfectionism

A personality trait characterized by a person's striving for flawlessness and setting excessively high performance standards, accompanied by overly critical self-evaluations and concerns regarding others' evaluations.

Time Urgency

A psychological state characterized by ongoing feelings of being pressured by time or of being in a constant rush.

Competition

The process or state of attempting to achieve or secure something through overcoming or proving dominance over others.

Psychological Therapy

A general term referring to therapeutic interaction or treatment between a trained professional and a client, patient, family, couple, or group.