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What Is Publicity? What Are the Main Types of Publicity

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What is publicity? What are the main types of publicity tools? What is the main objective of each type of tool?


Definitions:

External Intercostals

The external intercostal muscles are located between the ribs and help with the mechanics of breathing by elevating the ribs during inhalation.

Elevates the Ribs

Refers to the action of certain muscles, such as the intercostal muscles, which increase the volume of the thoracic cavity during inhalation.

Internal Intercostals

Muscles located between the ribs that assist with the process of respiration by decreasing the volume of the thoracic cavity during exhalation.

Superior Border

The uppermost edge or boundary of an anatomical structure.

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