All of the Following Are Consumer-Related Data That Comprise a Direct

question 131

Multiple Choice

All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog) except which?

• A) media usage
• B) demographics
• C) brand preferences
• D) income tax rate
• E) lifestyles

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Definitions:

Missouri River

The longest river in North America, flowing from the Rocky Mountains of western Montana to the Mississippi River in St. Louis, Missouri.

Pike's Journey

An expedition led by American explorer Zebulon Pike in the early 19th century, known for its exploration of the southwestern part of the Louisiana Territory and encounters with Spanish forces.

Louisiana Territory

A vast area of land acquired by the United States from France in 1803, doubling the size of the nation and driving westward expansion.

Western Expansion

The period of territorial growth and settler migration in the United States during the 19th century, leading to the acquisition and settlement of lands west of the Mississippi River.