Channel of Communication Refers to

question 172

Multiple Choice

Channel of communication refers to

• A)the selection of either paid or nonpaid forms of information dissemination.
• B)a similar understanding and knowledge that a sender and receiver apply to a message.
• C)an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D)a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E)the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

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Definitions:

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