When an English Speaker Reads the KFC Slogan "Finger-Lickin' Good!

question 159

Multiple Choice

When an English speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing

• A) product consumption behaviors.
• B) fields of experience.
• C) channels of communication.
• D) educational systems.
• E) advertising appeals.

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Definitions:

Lower-priced Products

Items sold at a cost that is below the average price point, often to attract price-sensitive consumers or to compete in the market effectively.

Pricing Orientation

describes a business strategy focused on setting prices based on market factors, cost, customer demand, or competition.

Back-to-school Promotion

Marketing campaigns aimed at students and parents for products and services relevant to the start of the school year.

Major League Baseball

The professional baseball organization in North America, comprising 30 teams divided into the National League and American League.