Personal Selling Refers to

question 214

Multiple Choice

Personal selling refers to

• A) a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C) a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.
• D) the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group.
• E) any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.

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Definitions:

ADAAA

The Americans with Disabilities Act Amendments Act of 2008, a civil rights law that prohibits discrimination based on disability.

Disability

A physical or mental condition that limits a person's movements, senses, or activities.

Major Life Activity

Activities considered of significant importance to daily living, including tasks such as walking, speaking, breathing, and performing manual tasks, recognized under disability laws.

Civil Rights Legislation

Laws that protect individuals from discrimination based on race, color, religion, sex, or national origin.