For a Promotional Campaign, the Sequence of Stages a Prospective

question 23

Multiple Choice

For a promotional campaign, the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action is referred to as

• A) the purchase continuum.
• B) the hierarchy of effects.
• C) the product life cycle.
• D) the consumer purchasing scale.
• E) Maslow's hierarchy.

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Definitions:

Sales Variance Analysis

A financial process used to compare the actual sales against forecasted sales to understand variances and their causes.

Planning

The process of setting objectives, determining strategies to achieve them, and coordinating resources to execute the strategies.

Price Variance

The difference between the actual cost of a good or service and its budgeted or standard cost.

Standard Price

The pre-determined cost that a company expects to pay for goods and services.