The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

Obligated To Pay

Having a legal or moral responsibility to make a payment or settle a debt.

Float Time

The period between when a check is deposited in a bank account and when the amount is credited, reflecting processing time.

Overdrafts

A financial situation where more money is withdrawn from an account than what is available, often leading to fees.

Forged Checks

Checks that have been illegally altered or signed without the account holder's authorization.