In Terms of the Online Customer Experience, Community Refers to

question 165

Multiple Choice

In terms of the online customer experience, community refers to

• A) an information system where anyone can post content depending upon his or her level of self-disclosure.
• B) websites that allow people to congregate in online chat rooms to exchange views on topics of common interest.
• C) a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries, in order to pursue mutual interests or goals.
• D) user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships.
• E) a customer's network of family, friends, acquaintances, and co-workers with whom he or she communicates on regular basis.

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Definitions:

Consensual Validation

The process of confirming one's own beliefs or judgements through agreement or approval from others.

Investment Model

A theory in social psychology that explains how commitment in relationships is influenced by satisfaction, alternatives, and investment.

Relationship

A connection, association, or involvement between individuals, which can vary in terms of closeness, duration, and type.

Frontal Lobes

The portion of the cerebral cortex behind the forehead, involved in personality, intelligence, and the control of voluntary muscles.