Consumers Deftly Use Internet Technology to Seek Information, Evaluate Alternatives

question 135

Multiple Choice

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes which reason consumers buy and shop online?

• A) convenience
• B) choice
• C) customization
• D) control
• E) communication

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Definitions:

Seed Startup

An early stage of a startup's development, typically financed by seed capital to prove a concept or launch the first product.

Crowdsourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community.

Internet

A global network of computers and servers that allows for the exchange of data and information between users across the world.

Enthusiastic Customers

Customers who are highly excited and positive about a brand or product, often advocating for it to others.