A Customer Was Unable to Go to the Store on Her

question 155

Multiple Choice

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of

• A) interface marketing.
• B) flex marketing.
• C) direct selling.
• D) interactive selling.
• E) responsive selling.

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Definitions:

Manual Workers

Laborers who perform physical work with their hands, often in construction, manufacturing, or agriculture.

Petty Bourgeoisie

In Marx’s usage, is the class of small-scale capitalists who own means of production but employ only a few workers or none at all, forcing them to do physical work themselves.

Small-Scale Capitalists

Individuals or businesses that operate on a limited scale in terms of resources, investment, and production, often emphasizing personal rather than corporate gain.

Relationship to the Means of Production

A concept in Marxist theory referring to the dynamics and conflicts arising from the way individuals and groups relate to the ownership and control of production resources.