In Some Cases, Penetration Pricing May Follow ________ After Price

question 172

Multiple Choice

In some cases, penetration pricing may follow ________ after price insensitive customers have already purchased.

• A) experience curve
• B) target ROI
• C) odd-even
• D) above market
• E) skimming

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Definitions:

Law of Effect

A principle stating that behaviors followed by satisfying consequences are more likely to be repeated, while those followed by unsatisfying consequences are less likely to be repeated.

Reinforcement

In behavioral psychology, a process by which a behavior is strengthened or increased by its consequences.

Positive Reinforcement

A method of behavior modification that involves rewarding a desired behavior in order to increase the likelihood of it occurring again.

Watson

Psychologist John B. Watson, known as the father of behaviorism, emphasized the study of observable behavior.