If You Were to Buy One Peach Tree and One

question 301

Multiple Choice

If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When selling the two trees together for a reduced price, what pricing strategy does Stark Bros. employ?

• A) product-line pricing
• B) prestige pricing
• C) price lining
• D) discount pricing
• E) bundle pricing

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Definitions:

Break-Even Point

The production level or sales volume at which total revenues equal total expenses, resulting in no profit or loss.

Variable Costs

Costs that are directly correlated with the volume of production or sales.

Fixed Costs

Expenses that do not vary with the level of production or sales volumes, such as rent, salaries, and insurance premiums.

Operating Leverage

Operating leverage is a measure of how revenue growth translates into growth in operating income, indicating the proportion of fixed versus variable costs a company has.