Consumers Buy Water and Soda from Vending Machines

question 246

Multiple Choice

Consumers buy water and soda from vending machines. Usually the price of each of these products is about $1.50. If a marketer charges a significantly higher price for such products dispensed by vending machines, such as $2.50 per item, sales are likely to decline. In order to avoid declines in sales, marketers tend to be very consistent in the prices they charge for vending machine products. This is an example of marketers employing a ________ strategy.

• A) below-market pricing
• B) skimming pricing
• C) penetration pricing
• D) loss-leader pricing
• E) customary pricing

Analyze the relationship between ideology, social class, and social inequality.

Examine the role of systemic discrimination and dominant ideologies in perpetuating social inequalities.

Understand the concept of meritocracy and its implications for social stratification.

Identify the mechanisms through which social class is constructed and maintained.