In Response to Duracell's Introduction of the Duracell Ultra Battery

question 75

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price, believing that consumers were too price-sensitive to pay more in this category. In this case, Energizer used

• A) penetration pricing.
• B) prestige pricing.
• C) skimming pricing.
• D) price lining.
• E) cost-plus fixed-fee pricing.

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Definitions:

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Healing Force

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Pertains to the physical anthropology and health practices of the Ju/'hoansi, a San people living in the Kalahari Desert, known for their traditional hunter-gatherer lifestyle.

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