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When Hallmark Cards Introduced a Line of 99-Cent Cards (About

question 13

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When Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold) , the greeting card company was trying to appeal to a mass market that was price-sensitive. Hallmark was using a(n) __________ pricing strategy.


Definitions:

Uninhibited Temperament

A personality trait characterized by outgoing, sociable, and usually confident behavior with less reservation or anxiety in social situations.

Active Infant

A concept emphasizing that infants are engaged in learning and exploring their environment, not passively responding to it.

Motor Development

The progression of muscle coordination, strength, and movement patterns, allowing for more complex physical activities over time.

Genetically Programmed

Refers to traits or behaviors that are determined by an organism's genetic makeup.

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