A Firm's Profit Objective Is Often Measured in Terms of ROI

question 197

Multiple Choice

A firm's profit objective is often measured in terms of ROI. The acronym ROI stands for

• A) risk opportunity investment.
• B) revised organizational incentives.
• C) return on investment.
• D) regulated organizational investments.
• E) replenishment of organizational inventories.

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Definitions:

Integrated Marketing System

A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.

Retailer-sponsored Cooperative

A group of independent retailers that band together to purchase in bulk and enhance their marketing efforts, sharing costs and benefits.

Wholesaler-sponsored Voluntary Chain

A partnership where independent retailers join together to bulk-buy from wholesalers to get better prices, while maintaining their store individuality.

Administered Vertical Marketing System

A coordinated marketing strategy in which manufacturers and retailers work closely together to promote the sale of products without formal ownership or contractual relationships.