According to the Diffusion of Innovation Concept, Early Adopters

question 22

Multiple Choice

According to the diffusion of innovation concept, early adopters

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, highly educated, and use multiple information sources.

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Definitions:

Television Advertising

A method of marketing communication that uses TV broadcasts to promote products, services, or ideas to a targeted audience.

Initial Value

The initial value is the beginning amount before any adjustments, such as depreciation or appreciation, and serves as a benchmark for measuring change over time.

Percent Change

A mathematical calculation that illustrates how much something has increased or decreased in percentage terms over a specific period.

Ticket Prices

The amount charged for admission to an event or access to a service.