Examlex
Describe a brand name and explain how it benefits a consumer.
Functional Benefits
The practical or useful features of a product or service that fulfill customers' needs and provide satisfaction.
Brand Personality
The set of human characteristics associated with a brand, which influence how consumers perceive and relate to the brand emotionally.
Human Characteristics
Traits or features that define or distinguish human populations and individuals.
Logotype
A unique design of a company’s name in a specific, fixed style of type, used as a visual symbol of the company’s identity.
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