There Are Several Reasons a Consumer Might Be Reluctant to Adopt

question 332

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not compatible with existing habits.

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Definitions:

Social Entrepreneur

An individual who establishes an enterprise with the goal of solving social problems or effecting social change through innovative solutions.

Nonprofit Sector

A segment of an economy consisting of organizations that operate primarily to achieve social, cultural, or environmental objectives, without a primary focus on generating profits for owners or shareholders.

Social Innovation

The process of developing and implementing effective solutions to challenging and often systemic social and environmental issues in support of social progress.

Society's Limited Resources

The concept that resources such as time, money, and raw materials are finite and must be allocated wisely to meet the needs and wants of a society.