The Fourth and Final Step in the Sequential Process of Building

question 301

Multiple Choice

The fourth and final step in the sequential process of building brand equity is to

• A) develop positive brand awareness.
• B) establish a brand's meaning in the minds of consumers.
• C) elicit the proper consumer responses to a brands identity and meaning.
• D) create an intense, active, and loyal consumer-brand connection.
• E) reward loyal customer behavior.

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Definitions:

Foreign Countries

Nations that are outside of one's own country, often referring to international relations or policies.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, typically measured by the gross domestic product (GDP).

State Visits

Formal visits by a head of state to another country, characterized by ceremonial events and discussions on diplomatic relations.

Decorating War Heroes

The act of awarding military decorations and honors to soldiers and veterans who have demonstrated exceptional service and bravery.