Idea Generation Is the Stage in the New-Product Development Process

question 63

Multiple Choice

Idea generation is the stage in the new-product development process that

• A)develops a pool of concepts to serve as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

---

Definitions:

Gulf Stream

A strong, warm ocean current that originates in the Gulf of Mexico, flowing into the Atlantic Ocean, influencing climate patterns in Europe and North America.

Atlantic Ocean

The second-largest of the world's oceans, bounded by the Americas to the west and Europe and Africa to the east.

Warm Current

A current of warmer ocean water that moves away from the equator towards the poles, influencing the climate of the regions it flows through.

Ocean Currents

Streams of seawater that move through the earth's oceans in a regular pattern, influenced by wind, salinity, and temperature differences.