Products Such as Yoplait's Go-GURT®portable Low-Fat Yogurt in a Tube

question 251

Multiple Choice

Products such as Yoplait's Go-GURT®portable low-fat yogurt in a tube demonstrate the importance of the ________ of packaging.

• A) perceptual benefits
• B) communication benefits
• C) functional benefits
• D) technology
• E) renewable resources

---

Definitions:

Total Variable Cost

The total of expenses that change in proportion to the activity of a business, such as materials and labor, in contrast to fixed costs.

Marginal Cost

The cost of producing one additional unit of a good, calculated by the change in total cost that comes from producing one more unit of output.

Increasing Rate

Increasing rate refers to a situation where the growth or rate of any variable, such as price, cost, or production, rises over a period.

Average Fixed Costs

The fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.