All of the Following Are True About Product Line Extensions

question 242

Multiple Choice

All of the following are true about product line extensions except which?

• A)This strategy can result in lower advertising and promotion costs.
• B)A risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.
• C)A product line extension raises the level of brand awareness.
• D)Line extensions work best when they provide incremental company revenue by taking sales away from competing brands.
• E)Product line extensions involve using a current brand name to enter a different product class.

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Definitions:

Clerical Work

Administrative tasks including filing, typing, record keeping, and handling correspondence, typically performed in an office setting.

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The period of German history from 1933 to 1945 under the dictatorship of Adolf Hitler, characterized by the totalitarian regime of the National Socialist German Workers' Party.

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Communities or collections of individuals who have relocated from one country to another, often bringing diverse cultures, languages, and traditions to their new home.

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Government-imposed limits on the number of immigrants allowed to enter a country each year.