Screening and Evaluation Is the Stage of the New-Product Development

question 6

Multiple Choice

Screening and evaluation is the stage of the new-product development process

• A) at which prospective customers are exposed to new-product prototypes for the first time.
• B) at which new-product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Statement of Cash Flows

A document that explains how fluctuations in balance sheet accounts and income streams affect cash and cash equivalents, dividing the analysis among operating, investing, and financing operations.

Capital Cost Allowance (CCA)

CCA is the tax deduction allowed in Canada for the depreciation of property used in a business or profession.

Depreciation

The accounting process of allocating the cost of tangible assets over their useful lives, reflecting the decrease in value over time.

Net Capital Spending

The amount spent by a company for maintaining or increasing the scope of its assets, minus any sales of fixed assets during the same period.