Which of the Following Statements Regarding the Place Element of Services

question 49

Multiple Choice

Which of the following statements regarding the place element of services is most accurate?

• A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B) The distribution site as well as the service provider are the intangible components of the service.
• C) Place is an especially important factor because of the inconsistency between the service and the service provider.
• D) As competition grows in service industries, the value of convenient distribution is being recognized.
• E) Technology is an effective way to bring services to the customer, but not those that are information-based.

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Definitions:

Group Consensus

A collective agreement achieved among group members, often used in decision-making processes.

Right to "Cover"

The right of a buyer to purchase substitute goods when a seller fails to fulfill their contract obligations, and to seek damages from the seller for any loss incurred.

Installment Plan

A method of payment for goods or services in which a customer agrees to pay the price in periodic installments over a set period of time.

Statute of Limitations

The legal time limit within which a lawsuit or criminal charge must be filed after an alleged offense or harm.