Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Positive View

An optimistic perspective that focuses on finding the good in situations and expecting positive outcomes.

Secure Attachment Style

A pattern of attachment characterized by trust in the availability and responsiveness of one's partner in close relationships, leading to positive expectations for support.

Relationships

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Dimensional Approach

A method of categorizing characteristics or conditions on a continuous spectrum rather than as distinct and separate entities.