In Terms of Promotion, Which of the Following Consumer Product

question 237

Multiple Choice

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

• A) specialty product
• B) convenience product
• C) shopping product
• D) unsought product
• E) discretionary product

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Definitions:

Fixed-interval Reinforcement

A type of schedule in behavioral psychology where rewards are provided after set periods of time for responses or actions.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Self-control

The ability to exert control over the variables that determine our behavior.

Token Economy

A behavior-modification technique in which tokens, which can be exchanged for valued objects or privileges, are awarded for desirable behaviors.